For this project, we were charged with creating a campaign to help France's tourism industry in the wake of their many protests and the feeling of danger associated with the country.
Our campaign followed the idea of seeing France in a clearer light in hopes for a strong tourist season in 2020.
We were given a specific target audience to focus our efforts.
Our strategic goals included creating a more positive image of France and attempt to immerse our audience in French life before even making their move to travel there.
Our secondary research led us to believe that our target was not only aware of the recent protests and terror attacks, but also that it would impact their likelihood to travel there.
I created this piece that plays off 20/20 vision and our message to "See France in 2020". On one side, it's a blurry picture of a protest, but seeing clearly, it's actually a parade celebrating France.
This piece would be featured online and out of home.
We also wanted to create a VR aspect that would tie into seeing France in a clearer lens. Below are examples of VR locations.
We also developed some snapchat and instagram filters that would raise awareness by including a swipe-up link to learn more about traveling to France.
To conclude, our goals are to change the perspective on traveling in France by engaging our audience and immersing them in what it's like to travel there.
